“In the 1960s, the vast majority of white people, South and North, disapproved of the movement’s tactics. In a May 1961 Gallup survey, only 22% of Americans approved of what the Freedom Riders were doing, and 57% of Americans said that the “sit-ins at lunch counters, freedom buses, and other demonstrations by Negroes were hurting the Negro’s chances of being integrated in the South.” Just before the March on Washington, Gallup found only 23% of Americans had favorable opinions of the proposed civil rights demonstration.”
Source: Martin Luther King Jr Day: What We Get Wrong About His Story | Time