Welcome to MALICIA AS A GAME OF POWER, a blog series that explores the strategies of human interactions, including communication, conflict resolution, negotiation, and manipulation. It discusses leadership, personal branding, and online reputation management, providing practical strategies for influence and relationship-building. Through analysis and examples, the series aims to help readers navigate interpersonal relationships successfully.
Today, We’re gonna explore Law 5 from the book, “The Laws of Human Nature” by Robert Greene. You can purchase a copy from AMAZON.COM by clicking HERE.

Law 5, known as The Law of Covetousness, explores the inherent human tendency to desire what we do not have. This law suggests that people are naturally drawn to things that are elusive, forbidden, or possessed by others, a phenomenon Robert Greene analyzes as a core component of human psychology within the context of power and influence.
In this blog series “MALICIA AS A GAME OF POWER,” this principle is examined to provide practical strategies for navigating interpersonal relationships, personal branding, and reputation management. By understanding how covetousness drives human behavior, individuals can better manage their own desires and strategically position themselves or their offerings to become more desirable to others.
Key aspects of the Law of Covetousness include:
- The Allure of the Absent: Humans often undervalue what is readily available and overvalue what is out of reach. Influence is often gained by maintaining a degree of mystery or unavailability.
- Social Validation: We frequently desire things simply because others desire them. This form of mimetic desire is a powerful tool in negotiation and relationship-building.
- Strategic Withdrawal: In the realm of manipulation and conflict resolution, knowing when to pull back can increase one’s perceived value and the other party’s hunger for connection or agreement.

The Law of Covetousness, through the eyes of an Angoleiro
In the realm of Capoeira Angola, the Law of Covetousness is not merely a psychological theory from a book; it is the essence of malícia within the roda. An Angoleiro understands that to control the game, one must control the opponent’s desires and perceptions, weaving an intricate dance of strategy and deception. By manifesting the “Allure of the Absent,” a seasoned player may withhold their true intentions or physical capabilities, creating a vacuum of information that the opponent desperately tries to fill. This subtle manipulation not only enhances the complexity of the match but also elevates the psychological warfare intrinsic to Capoeira. As players engage in this mental tug-of-war, they cultivate an atmosphere charged with anticipation and uncertainty. The Angoleiro knows that each feint or hesitation can shift the dynamics of the roda, turning what seems like a simple game into a profound exploration of human instincts and reactions. In this way, the law becomes a foundational principle that underscores the art of Capoeira, where mastery lies not only in physical prowess but also in the depths of psychological insight and emotional intelligence.
Strategic withdrawal in the jogo—the act of pulling back just as an exchange becomes heated—is a physical manifestation of this law, demonstrating the delicate balance between aggression and restraint. It increases the opponent’s “hunger” for the contact or the hit, often leading them to overextend themselves, driven by their desire for control, which can ultimately cause them to fall into a trap. This clever tactic not only plays on the psychological aspects of competition but also showcases the sophisticated understanding of timing and distance inherent to the art form. Through the eyes of an Angoleiro, covetousness is the bait deliberately used to lead an unsuspecting player into a state of vulnerability, transforming their own natural desires into the very tools of their defeat. As the Angoleiro patiently awaits the right moment, the initial thrill of combat can twist into a choreographed dance of deception, where the true aim is not merely to win but to outsmart and outmaneuver the opponent, reinforcing the strategic depth and elegance of the game.
