Welcome to MALICIA AS A GAME OF POWER, a blog series that delves into human interactions through communication, conflict resolution, and negotiation. It offers strategies for leadership, personal branding, and reputation management, equipping readers with tools for personal and professional growth while focusing on social influence and emotional intelligence.
In this installment, we will explore the 43rd law of power in the book, the 48 laws of power by Robert Greene. You can buy a copy by clicking HERE.
LAW 43 WORK ON THE HEARTS & MINDS OF OTHERS
The true seat of power lies not merely in physical force or overt authority, but in the subtle art of influencing the internal landscape—the hearts and minds—of those around you. This law dictates that the most enduring form of control is that which is willingly, even enthusiastically, surrendered by the subject. Instead of issuing commands or relying solely on the threat of punishment, the master of this law works to cultivate goodwill, dependency, and a deep-seated belief in their superiority and vision.
The Strategy of Infiltration:
To “work on the hearts and minds” is to bypass the rational defenses and appeal directly to the emotional and psychological needs of people. This involves several key maneuvers:
- Emotional Connection and Sympathy: The astute operator first seeks to establish a connection, often by feigning commonality, expressing empathy, or appearing vulnerable. People are far more willing to follow a leader they like or pity than one they merely fear. By addressing their anxieties or articulating their unspoken desires, you win their emotional allegiance, making them receptive to your influence.
- Cultivating Dependency and Gratitude: Ensure that your generosity or aid is timely and appears indispensable. By making others feel indebted to you—by providing them with things they cannot easily obtain elsewhere, whether resources, protection, or vital information—you weave a powerful psychological chain of obligation. This gratitude becomes a lever you can use far more effectively than any direct command.
- The Art of Ideological Capture: True power comes from capturing the imagination. Craft a compelling narrative, an ideology, or a vision that transcends the mundane. Present your aims not as personal ambitions, but as a noble cause that aligns with their highest ideals. When people believe they are fighting for a greater principle, their zeal and commitment multiply, and they will work tirelessly on your behalf, effectively becoming self-governing agents of your will.
- Psychological Disarmament: By controlling the flow of information, shaping the environment, and employing small, strategic victories, you gradually wear down the independent judgment of others. When people are constantly receiving signals that confirm your strength and their reliance on you, their internal resistance falters. They stop questioning your motives and begin to internalize your worldview.
This Law serves as a profound caution against the indiscriminate and heavy-handed application of power. A purely coercive approach, relying on brute force or overt domination, is inherently counterproductive. While force may achieve momentary compliance, its lasting legacy is one of deep-seated resentment and an unquenchable desire for vengeance, inevitably sowing the seeds of future insubordination and revolt.
The true master of power understands that the battle for control is best fought not in the physical arena, but in the psychological one. The ultimate objective is not merely to subdue the body, but to conquer the mind. A person whose mental landscape you have skillfully influenced and ultimately won over transforms from a potential threat into an enthusiastic, willing, and loyal servant. Such an individual will become a steadfast defender of your authority, often more fiercely than you would defend yourself, internalizing your will to the point of policing their own thoughts and actions.
The goal is to cultivate an environment where people genuinely desire to follow your lead, to embrace your vision as their own. When this psychological mastery is achieved, the need for overt, external coercion—the setting of rules, the threat of punishment, the display of raw force—becomes obsolete. This is the pinnacle of authority: a power that is absolute in its reach yet practically invisible in its operation, making your command appear to be a natural, self-willed act on the part of the subordinate. This subtle, internalized authority is the most enduring and impregnable form of control.
How to Use the 43rd Law of Power Ethically: “Work on the Hearts and Minds of Others”
The 43rd Law of Power, as articulated in Robert Greene’s The 48 Laws of Power, states: “Work on the Hearts and Minds of Others.” At its core, this law is about strategic persuasion, influence, and winning over people’s goodwill, not just through logic or coercion, but by appealing to their emotions, desires, and self-interest. Used unethically, it can be a tool for manipulation and deceit. However, when applied with integrity and a focus on mutual benefit, it becomes a powerful instrument for positive leadership, collaboration, and lasting influence.I. Understanding the Ethical Imperative
The ethical use of this law hinges on a shift in motivation:
- Unethical Use: The goal is purely self-serving, aimed at controlling others for personal gain without regard for their well-being. It relies on exploiting vulnerabilities, faking empathy, and breaking trust.
- Ethical Use: The goal is to build genuine, sustainable influence that leads to shared success, stronger relationships, and positive organizational or communal outcomes. It relies on authentic connection, transparency, and aligning one’s goals with the genuine needs of others.
II. Ethical Application Strategies
To ethically “work on the hearts and minds of others,” focus on the following principles:1. Prioritize Authentic Empathy and Connection
Instead of feigning interest to find a weakness, genuinely seek to understand the other person’s perspective, motivations, and needs.
- Identify Shared Values: Find the common ground between your objective and the other person’s goals. Influence is easiest when you are helping them move toward something they already want.
- Active Listening: Don’t just wait for your turn to speak. Listen to understand their fears, hopes, and concerns. Acknowledging these concerns builds trust and shows respect.
- Show Genuine Appreciation: Acknowledge their contributions and value them openly. People are more willing to follow a leader who makes them feel seen and essential.
2. Frame Influence Around Mutual Benefit (Win-Win)
Ethical influence is not about taking; it’s about proposing a value exchange that benefits everyone involved.
- Communicate the “Why”: Clearly articulate how your vision or proposal serves their interests. Don’t just tell them what to do; explain why it is beneficial for them, the team, or the organization.
- Offer Real Value: Ensure that your request or initiative provides a tangible benefit, whether it’s career growth, recognition, improved conditions, or a sense of purpose.
- Transparency in Intent: Be open about your ultimate goal. Hiding your true intentions—the essence of manipulation—destroys the trust that ethical influence is built upon.
3. Build Influence Through Deeds, Not Just Words
Long-term ethical influence is sustained by a consistent track record of integrity and competence.
- Demonstrate Reliability: Consistently follow through on your commitments. Reliability is the bedrock of credibility, which is essential for winning hearts and minds.
- Lead by Example: People are influenced by actions more than rhetoric. Uphold the standards and values you expect from others.
- Invest in Their Growth: Help others develop their skills and advance their careers. A leader who invests in the success of their team earns deep loyalty and a powerful sphere of influence.
4. Respect Individual Autonomy
The key ethical distinction is ensuring that the other person feels they are making a free choice, not being coerced or tricked.
- Provide Options: Where possible, offer choices rather than mandates. This maintains a sense of control and collaboration.
- Welcome Dissent: Create an environment where people feel safe to voice disagreement. True alignment comes from debating and resolving differences, not suppressing them.
- Avoid Exploiting Weaknesses: While the unethical application seeks vulnerabilities, the ethical approach recognizes and respects boundaries. Never use personal information to threaten or coerce.
III. Practical Ethical Scenarios
| Unethical Application (Manipulation) | Ethical Application (Influence) |
| Strategy: Flattering a subordinate excessively to get them to do unpleasant work without proper credit. | Strategy: Highlighting a subordinate’s unique skills and giving them a challenging assignment with high visibility and appropriate recognition. |
| Strategy: Creating a false sense of crisis or urgency to bypass proper due diligence and force a quick decision. | Strategy: Clearly and honestly presenting the risks and opportunities associated with a decision, inviting constructive input from all stakeholders. |
| Strategy: Promising rewards you know you cannot deliver just to secure temporary compliance. | Strategy: Setting realistic expectations and consistently celebrating small wins and delivering promised incentives. |
By committing to genuine connection, mutual benefit, transparency, and respect for autonomy, one can leverage the powerful 43rd Law not as a dark art of control, but as a bright tool for leadership and collective achievement. The ethical path ensures that the influence gained is sturdy, sustainable, and generates goodwill, rather than resentment.
An Angoleiro’s Perspective on Influence and Strategy
The core of Law 43—the principle of influencing the thoughts and emotions of those around you—takes on a unique and profound meaning when viewed through the lens of an Angoleiro, a practitioner of Capoeira Angola. Capoeira, at its heart, is a sophisticated interplay of physical movement, music, tradition, and psychological strategy. The Angoleiro, rooted in the foundational and often more deceptive style of Capoeira Angola, understands that true mastery lies not merely in physical dominance, but in the subtle art of persuasion and control over the minds and hearts of the opponent and the roda (the circle of participants).
Working on the Heart (The Emotional and Spiritual Connection):
For the Angoleiro, working on the heart involves cultivating a deep emotional and spiritual connection with the people in the roda, including their opponent. This is achieved through:
- The Power of the Axé: Axé is the vital energy, the spiritual force, or the aura of positive intention that permeates a Capoeira roda. The Angoleiro works on the hearts of others by being the source and conduit of strong, positive axé. A compelling Angoleiro inspires respect and engagement, drawing the community into the rhythm and the drama of the game.
- Narrative and Song: The songs (quadras and corridos) sung by the Angoleiro often tell stories, impart moral lessons, and evoke deep cultural memories. By choosing the right song at the right time, the Angoleiro sets the emotional tone, stirring feelings of nostalgia, melancholy, joy, or cautious awareness, thus subtly steering the collective emotional state of the roda.
- Malandragem and Deception: The apparent slowness, low-to-the-ground movements, and playful feints of Capoeira Angola are designed to elicit a specific emotional response: complacency, impatience, or overconfidence in the opponent. By patiently waiting and masking their true intentions, the Angoleiro appeals to the opponent’s heart by offering a false sense of security, making the eventual, sudden move all the more devastating and surprising.
Working on the Mind (The Strategic and Psychological Game):
Working on the mind is the strategic aspect of Law 43, executed through psychological pressure and intellectual engagement:
- Pacing and Control: The Angoleiro dictates the pace of the game, often starting slow and deliberate. This mental control forces the opponent to adjust to the Angoleiro’s rhythm. By refusing to rush, the Angoleiro conserves energy and compels the opponent to expend mental effort anticipating a move that may never come.
- The Element of Surprise (The Mantra of the Angoleiro): The mind is kept unsettled through constant non-verbal communication of threat mixed with harmlessness. A seemingly easy-to-read movement can turn instantly into a powerful sweep (rasteira) or an unexpected head-butt (cabeçada). This psychological warfare keeps the opponent’s mind perpetually in a state of high alert, increasing the probability of a mistake.
- Chave (The Key): The experienced Angoleiro seeks the “key” to their opponent—the one weakness, the tell, or the habitual reaction they can exploit. By testing the opponent with various movements and feints, the Angoleiro is essentially running a psychological experiment, gathering data to unlock the strategy that will lead to victory.
Conclusion:
For the Angoleiro, mastering Law 43 is the ultimate form of power. It is the realization that the most effective guerreiro (warrior) is not the one with the strongest kick, but the one who can control the very air, rhythm, and mindset of the engagement. By skillfully weaving together emotional manipulation and strategic foresight, the Angoleiro turns the opponent’s heart against their mind, achieving a subtle yet complete dominance over the unfolding drama of the roda.